How We Helped a Flooring Company Generate 275 Leads Within 5 Months
Generated 275 residential and commercial leads within five months while reducing ad spend by $18,000 through a fully optimized, multi-channel lead generation strategy.
Project info
Services
Paid Social, Paid Search, & Cold Email
Results
Residential Leads
Platforms
Meta, Google, & LeadMail
Results
Commercial Leads
Project Overview
Floor Skinz knew digital marketing had potential, but without a clear strategy in place, their advertising efforts became fragmented and expensive. With operations as the top priority, marketing execution was handled inconsistently through a mix of internal efforts and outside lead generation agencies, each focused on a single platform without a unified plan.
A review of historical performance revealed that Floor Skinz was spending up to $10,000 per month on ads with no defined benchmarks, limited optimization, and no reliable way to measure return. The lack of structure resulted in overspending, inconsistent lead quality, and missed growth opportunities.
Primary challenges included:
- High monthly ad spend without a cohesive strategy
- Multiple agencies and internal teams running ads independently
- No clear separation between residential and commercial targeting
- Limited visibility into performance metrics and ROI
GDG Media was brought in to rebuild the entire lead generation system from the ground up and establish a sustainable, data-driven approach.
Project Execution
GDG Media began by creating a clean slate and rebuilding Floor Skinz’s marketing strategy with a focus on efficiency, scalability, and lead quality.
Two dedicated lead generation campaigns were developed to target distinct audiences:
- Commercial (B2B): Messaging focused on longevity, functionality, and industry expertise
- Residential (B2C): Messaging emphasized affordability, customization, and customer service
A multi-touch lead generation strategy was implemented across Google, Meta, and email-based outreach. Campaigns were monitored daily and optimized weekly to reduce waste, improve performance, and maximize savings.
Key execution steps included:
- Structuring separate B2B and B2C campaigns for clearer targeting
- Implementing continuous optimization across Google Ads and Meta
- Establishing monthly KPI benchmarks for leads, reach, and impressions
- Analyzing historical data to eliminate overspending and inefficiencies
- Evenly allocating budget across platforms to identify highest ROI channels
This structured approach allowed Floor Skinz to gain full control over spend while improving consistency and predictability in lead flow.
Project Results
Within the first five months, Floor Skinz saw measurable improvements in both lead volume and ad efficiency.
The optimized campaign strategy generated a total of 275 qualified leads, including:
- 190 residential leads
- 76 commercial leads
By eliminating wasted spend and reallocating budget strategically, Floor Skinz also reduced overall advertising costs, saving approximately $18,000 in ad spend when comparing performance periods.
Results achieved:
- 275 total leads generated in 5 months
- Clear segmentation between residential and commercial prospects
- Improved lead quality and follow-up efficiency
- Significant reduction in monthly ad spend
- Reinvestment of savings into operations and lead nurturing systems
The new campaign structure gave Floor Skinz a scalable, repeatable system for continued growth.
“I’ve been working with these guys for four months now, and I could not be happier ! They’ve taken the lead on everything and for once I don’t have to come up the ideas, love it! After 14 years in business & countless companies I’ve worked with, by far this has been the best experience yet!"
"I hired GDG Media 3 years ago to handle my restaurant’s social media and advertising, and I couldn’t be happier with the results! They truly understand how to connect with our audience. They drove noticeable foot traffic and revenue. Communication was seamless."
“Excellent experience with the whole team. It’s so hard to find people who truly care in business these days and seeing growth already but most of all feels like I have another extension of my business that truly wants to help us get to our business to its full potential !”
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“Jayson, Charles and the team at GDG Media have done a great job in turning our vision in to reality. Communication with the team was easy and they provided excellent ideas to help make our website navigation easier and compliant with laws and regulations.”
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“GDG Media Management did an outstanding job creating our restaurant’s website and designing a stunning logo that perfectly represents our brand. Their creativity and professionalism exceeded our expectations, and we couldn’t be happier with the results!"
“Jayson and his team are truly great ! We have seen a huge change in our online presence since hiring them. Jayson is always willing to help and goes above and beyond for our company. We highly recommend them for your marketing needs!"
“Jayson, Charlie, Cheryl and the rest of the GDG team have been absolutely amazing! There are not many media companies out there that can walk the walk after they have really talked to talk. Our email marketing campaign is magical. They have put together a call center to help us schedule the leads !"
“Jayson and his team go above and beyond when it comes to their costumers. Their great communication and professionalism makes the process 10x easier. They also do an awesome job at making sure their customers are always in the loop and they never shy away from questions. I would 100% 10/10 recommend."
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“We’ve been working with GDG Media for almost a year now, and the results have been nothing short of outstanding. We’ve seen exponential growth in lead generation and a significant increase in the quanity and quality of new clients coming from their ads."
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