GDG Media: The Founders Formula
This podcast is simple it’s a win-win. We get valuable market research, and you get a platform to share your story along with free content you can clip and use for PR, social media, or branding. It helps us continue improving our product while giving you high-quality exposure without the cost barrier that usually comes with professional content creation.
Getting started
In this section you’ll find everything you need to listen to, explore, and access The Founders Formula Podcast. Below is a quick guide to help you navigate our listening platforms, embedded players, and episode resources.
If you’re new to using embedded media or podcast integrations, don’t worry — everything is straightforward and designed for quick access.
Streaming Platforms
Spotify
Spotify is one of the most popular streaming platforms for podcasts. It allows you to listen to every episode, follow the show, browse the full library, and save episodes for later. You can open Spotify directly from our link and continue listening on any device (desktop, mobile, or smart speakers).
Click the Spotify link to explore all episodes and follow the show.
Apple Podcast
Apple Podcasts is the default podcast app for Apple devices and offers a simple listening experience for iPhone, iPad, and Mac users. You can subscribe to the show, read episode summaries, and access the full episode library directly from the platform.
Click the Apple Podcasts link to browse our episodes and subscribe.
Youtube
YouTube is the video version of our podcast. Watch full episodes, interviews, clips, and visual content in one place. It’s a great option if you prefer to see the conversation rather than just listen.
Click the YouTube link to watch episodes and subscribe.
Our Method
We built the Founders Formula Podcast with one goal: to have real conversations with the leaders actually building and scaling companies today. Every episode follows a simple, proven process that we use to make sure guests get value and listeners get actionable insights.
How We Run the Podcast
Once we find a qualified guest, our team gets on a quick 5-minute call to walk them through the show and confirm it’s the right fit. Here’s the framework:
- We introduce who we are, why the podcast exists, and the type of founders we feature.
- We explain the purpose: better market research, real industry insight, and conversations with experienced operators.
- We share exactly what the episode covers: Early growth bottlenecks, Current challenges and priorities, Leadership and company mindset, Differentiators in your market, Where the industry is headed, The impact of technology and AI
- The format is simple: pre-recorded Zoom interview, no pressure, no scripts, and we edit everything for quality.
- Once finished, we publish across Spotify, Apple Podcasts, and YouTube so our guests get exposure and free PR for their brand.
We don’t interview theorists. We talk to the operators in the arena every day, because that’s where the best insights come from. The result is a fast-moving, authentic conversation—not a scripted interview.
Who We Have On The Show
We feature founders, operators, and industry leaders who are actively building companies—not just talking about it. The guests we bring on share real experience, real revenue, and real lessons from building and scaling their business.
Our Typical Guests Include:
- Founders and business owners
- CEOs, presidents, and managing partners
- Operators and decision-makers in fast-growing companies
- Industry experts and innovators in competitive markets
- Leaders in recruiting, SaaS, home services, healthcare, manufacturing, tech, and more
- These are the people in the trenches—hiring, scaling, selling, failing, growing, and making things happen every day.
What They Bring To The Conversation
Our guests share:
- The bottlenecks that almost broke the business
- Growth strategies they learned the hard way
- Industry insights and emerging trends
- How they structure teams, technology, and operations
- Personal lessons from running their company
- We don’t bring on influencers or theorists. We bring on people who built something real.
Frequently Asked Questions
How does the podcast work?
We record a simple, pre-scheduled Zoom interview. It’s conversational, edited for quality, and designed to be an easy experience for guests.
Who do you interview?
Founders, CEOs, business owners, and decision-makers who are building real companies and can share valuable experience.
Is there any cost to be a guest?
No. It’s completely free. We don’t charge guests for interviews, features, or promotion.
Do I need podcast experience?
No. Most of our guests have never been on a podcast before. We guide you through the entire process.
Where does the episode get published?
Your episode is published on Spotify, Apple Podcasts, YouTube, and our website.
How long is the interview?
Typically 45 minutes, but we can adjust if needed.
Do we have to record in person?
No. Everything is virtual and recorded remotely.
What if I’m not sure I qualify?
No problem—just apply. We’ll talk for a few minutes to see if it’s a fit.