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How we helped a VA agency generate 93 leads
Generated 93 qualified leads in 90 days with a 65% booking rate by building a scalable outbound system for SVS
Project info
Services
Cold Email
Results
Leads
Platforms
LeadMail
Results
Booked Appointment Rate
Project Overview
Secure Virtual Solutions (SVS) is a virtual assistant staffing agency that initially relied on networking events and word-of-mouth to generate leads and new sales. While effective early on, this approach limited scalability and placed a heavy demand on the owner’s time.
Owner Michael Villari’s availability was constrained by constant travel, in-person sales efforts, and out-of-office networking, leaving little time to focus on internal operations or customer experience. SVS needed a predictable, scalable lead generation system that could operate independently of in-person outreach.
Before launching any campaigns, GDG Media worked closely with Michael and Becky Villari to clearly define SVS’s ideal customer profile and identify industries best suited for virtual assistant staffing solutions.
Primary challenges included:
- Heavy reliance on networking and referrals for growth
- Limited owner bandwidth due to in-person sales activity
- No scalable outbound system to generate consistent leads
- Need to preserve time for operations and client experience
Project Execution
GDG Media began with market research to identify industries that consistently require back-office support and have the budget to hire and retain virtual assistants.
Through data analysis and industry research, home service companies and medical spas emerged as the strongest product–market fit. These industries commonly struggle with administrative workload, scheduling, and operational tasks while maintaining healthy margins to support ongoing VA staffing.
Key execution steps included:
- Defining SVS’s ICP based on operational needs and budget capacity
- Conducting market research to validate demand for VA services
- Building a prospect list of over 35,000 targeted businesses
- Launching cold email outreach at scale using GDG’s LeadMail system
- Positioning messaging around affordable, transparent hiring solutions
- Clearly communicating pricing upfront to accelerate decision-making
To further reduce Michael’s workload, GDG Media integrated its call center to handle inbound interest, qualify prospects, and book appointments. This allowed Michael to shift focus away from scheduling and toward customer relationships and internal improvements.
Project Results
Lead flow began increasing within the first 30 days and continued to grow steadily week over week.
Campaign results included:
- Consistent weekly growth of 10–15% in lead volume
- Stabilized inbound flow of 7–10 leads per week
- 93 total leads generated within 90 days
- 65% appointment booking rate
The combination of targeted outbound, transparent messaging, and call center support enabled SVS to build a reliable acquisition system while reclaiming valuable time previously spent on manual sales efforts.
“I’ve been working with these guys for four months now, and I could not be happier ! They’ve taken the lead on everything and for once I don’t have to come up the ideas, love it! After 14 years in business & countless companies I’ve worked with, by far this has been the best experience yet!"
"I hired GDG Media 3 years ago to handle my restaurant’s social media and advertising, and I couldn’t be happier with the results! They truly understand how to connect with our audience. They drove noticeable foot traffic and revenue. Communication was seamless."
“Excellent experience with the whole team. It’s so hard to find people who truly care in business these days and seeing growth already but most of all feels like I have another extension of my business that truly wants to help us get to our business to its full potential !”
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“Jayson, Charles and the team at GDG Media have done a great job in turning our vision in to reality. Communication with the team was easy and they provided excellent ideas to help make our website navigation easier and compliant with laws and regulations.”
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“GDG Media Management did an outstanding job creating our restaurant’s website and designing a stunning logo that perfectly represents our brand. Their creativity and professionalism exceeded our expectations, and we couldn’t be happier with the results!"
“Jayson and his team are truly great ! We have seen a huge change in our online presence since hiring them. Jayson is always willing to help and goes above and beyond for our company. We highly recommend them for your marketing needs!"
“Jayson, Charlie, Cheryl and the rest of the GDG team have been absolutely amazing! There are not many media companies out there that can walk the walk after they have really talked to talk. Our email marketing campaign is magical. They have put together a call center to help us schedule the leads !"
“Jayson and his team go above and beyond when it comes to their costumers. Their great communication and professionalism makes the process 10x easier. They also do an awesome job at making sure their customers are always in the loop and they never shy away from questions. I would 100% 10/10 recommend."
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“We’ve been working with GDG Media for almost a year now, and the results have been nothing short of outstanding. We’ve seen exponential growth in lead generation and a significant increase in the quanity and quality of new clients coming from their ads."
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